Our Whānau (family)

Our specialist team of dedicated professionals all share a common set of passions - for people, travel, education and the outdoors. We love what we do and we're committed to creating incredible, life-changing experiences for students.

We believe our clients are as individual as fingerprints and we strive to create inclusive personalised tours that exceed the desired learning outcomes for every touring group.

Eleri Williams profile shot

Eleri Williams

Co-Founder & General Manager

Eleri has built an impressive career through her passion for educational tourism and become a key industry expert as an Advisory Board Member with ExportNZ. She founded Haka Educational Tours to achieve her vision of creating unique tours that push the boundaries of experiential learning.

Company founder, Ryan Sanders, profile photo

Ryan Sanders

Co-Founder & Director

In 2007, when Ryan’s love of travelling and snowboarding inspired him to leave the corporate world, Haka Tourism Group was born. The company has grown to become an inspirational tourism success story with six separate businesses and multiple awards.

Helen Davies

International Partnerships Manager

Based in the UK, Helen is the key contact for international agency & tour partnerships. She has a decade of experience in the travel industry and has traveled extensively and lived abroad.

Julia Baulina

Tour Account Manager

A confident and passionate travel specialist with extensive personal travel experience, Julia's expertise in designing bespoke tours and working with educational institutions results in an exceptional level of service.

Head of Sports Richard Gorrett

Richard Gorrett

Head of Sports Tours

A Welshman with a love for sport and travel, Rich plays football for his new home town of Kerikeri, NZ. With extensive experience within educational travel, he's leading the expansion of Haka Sports Tours. 

Sales & Operations Coordinator, Kelly Fitzgerald profile shot

Kelly Fitzgerald

Sales & Operations Coordinator

Originally from the USA and fluent in French, Kelly lived in France for four years before making New Zealand her home. Detail-orientated with a passion for educational travel, she ensures every booking goes smoothly.

Shannon Clement, marketing manager, profile

Shannon Clement

Marketing Manager

Shannon is our resident marketer, managing our website, social media and other communications. She's a mum of two with a love of the outdoors and travel and wishes she could go on every one of our tours!

Louis the French Bulldog


Office Mascot

Louis is master of entertainment at our Auckland offices, greeting guests with a keen eye for snacks and attention. He has a 100% attendance record and loves to contribute to office meetings, especially when morning tea is involved.